WebTrends – Market pioneers in Web Analytics

Kimberly-Clark Builds Interactive Brands with Webtrends CPG Solution
Kimberly-Clark, a global provider of health and hygiene products, maintains No. 1 or No. 2 position for brand share in more than 80 countries. To maintain its brand position and build stronger online relationships with its customers, Kimberly-Clark has moved from a traditional to multimedia customer engagement model. This requires precise, ongoing measurement of interactive initiatives on web properties for more than a dozen brands, including Huggies, Kleenex, Scott Products, Cottonelle, Kotex and more. To increase social media interaction, Kimberly-Clark strives to capture and promote the “voice” of its customers online.
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Webtrends Optimize increases conversions for Microsoft Office Live Small Business through multivariate testing
Microsoft Office Live Small Business provides easy-to-use tools to promote and manage a small business online. Customers start for free with everything needed to create a professional Web presence, including simple site building tools, hosting, business e-mail, and 20+ business productivity applications.
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Nestlé Goes Web 2.0: Global Foods Specialist Optimizes its Web Sites Around the World with Intelligent Reporting and Analysis
Vegans, fruitarians, LOHAS – There’s arguably never been a time when food has been so closely scrutinized or hotly discussed by more people than today. Nestlé, the world’s leading nutrition, health and Wellness Company, offers a wide range of news on food, diet and health and safety on its web sites to help its customers make informed dietary decisions. The company has also added the Nestlé Ernährungsstudio (Nestlé Nutrition Centre) to address consumer demand for entertaining information presented in engaging ways online. The center offers interactive health checks and tests, a body mass calculator, a diet Wiki, a blog for people to discuss weight loss strategies and other Web 2.0 content.
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How ShopNBC Drove Sales and Improved its Contribution Margin Dollars with Webtrends
Consistently making money from online marketing investments is no simple feat. Figuring out how to profitably scale online traffic acquisition efforts is an even greater challenge, especially in the dynamic, highly competitive world of e-commerce. The ever-expanding range of online channels, networks and creative formats provides new opportunities to get customers to your site. However, the time and effort needed to determine which online tools are effective for your business often can be overwhelming.
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CONSULTANCY HELPS WEB ANALYTICS RESULTS SOAR FOR VIRGIN ATLANTIC
Since it was founded twenty-two years ago, Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. Initially seen as the small newcomer taking on the establishment, its reputation for quality and innovative product development meant that by 2006 Virgin Atlantic’s total cumulative passenger numbers were 50 million and by 2006 its turnover was an impressive £1.9 billion.
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Webtrends Quenches The Coca-Cola Company’s Thirst for Analytics Guidance, Technical Problem Solving
Digital marketers and web developers from Houston to Hong Kong rely on The Coca-Cola Company’s Global Web Technology team to help them measure and optimize the online presence of the world’s largest soft drink and beverage company. The five-member team, based in Atlanta, Ga., offers technical guidance and problem solving to the more than 500 employees who use Webtrends Analytics to track web site activity related to the company’s 400+ brands in more than 200 countries.
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